About

Soft Craft Research in a nutshell...

We have years of experience with helping our clients develop a detailed understanding of the needs and attitudes of the stakeholders in their business, by asking the right questions across practice areas that span employees, clients and prospective clients.

From a research design perspective, we are excellent at planning, administering and project managing the information gathering process.

In terms of analysis, we have an outstanding track record at data mining, interpreting and presenting the data in insightful and innovative ways.

In addition to being highly flexible in customizing our approach to the needs of our customers, and being able to conduct ad hoc research projects, we have structured our practice around four focus areas:

• Employees
• Clients
• Communications
• General Projects

Our clients

Our clients range from large national and international corporates such as Nedbank, Afrox, Old Mutual, Woolworths to single owner businesses. Most often our clients are strategic HR, change management, or more general management consultancies.

Our ethics

We always remain true to our clients, and respect the trust they and their staff, and clients place in us. Our integrity ensures that we always maintain the confidentiality of the sensitive data and research that is entrusted to us.