Some of our clients
Afrox
Celestis
Clicks
De Zalze
Fairbairn Capital
Group Five
Intasure
ISA & Partners
Masthead
Mutual & Federal
Nedbank
OIM
Old Mutual
Santam
Standard Bank
Woolworths

Employee Products

Soft Craft Research helps to identify employee-related problems

The core business of our Employee research is conducting research projects on the views of staff, whether full-time or temporary. Our aim is to produce relevant, understandable and effective feedback on specific topics such as:

  • job satisfaction;
  • leadership;
  • communication;
  • management style;
  • employment equity;
  • talent management;
  • retention;
  • rewards & remuneration etc.

We assist our clients to become more profitable and/or effective by providing them with information on how well they are implementing their strategy – from the perspective of staff who are the instruments of this execution.

The link between employee engagement and morale on the one hand, and company profitability on the other, has been demonstrated clearly by many scientific publications in the academic literature. The highlighted shortcomings are an opportunity for further growth of the organization, as they help identify where the organization can use its people more effectively

Back to products or case study